Co-operatives a Model of Corporate Reputation

14/11/2011 12:49 pm

 
Speaking at the recent international conference for ICMIF (the International Co-operative and Mutual Insurance Federation), our co-founder Rachel Griffiths spoke of how the co-operative and mutual models provided an excellent blueprint for good corporate reputation.

Rachel features in this highlights video (skip to about 7m 40 seconds if you’re pressed for time) explaining her case.

In her speech she also mentioned the one component of good reputation that was sometimes lacking from co-operative and mutual organisations – visibility.

She encouraged the delegates to be proud of their heritage and make sure they effectively communicate what sets them apart from mainstream businesses.

As a model for how this might be done Rachel highlighted Reputation Consultancy’s work with Co-operatives UK, producing the Co-operative Economy Report, which created national headlines earlier this year by showing how the UK Co-operative sector was outperforming the rest of the country’s economy.