The FBI and Corporate Reputation Management
27/01/2012 2:31 pm
So what is the link between corporate reputation management and the FBI?
Effective corporate reputation management involves listening acutely to stakeholders in order to support an organisation in:
- achieving its strategic aims
- delivering performance
- predicting risk
All of which have a direct effect on the bottom line.
America’s Federal Bureau of Investigation has decided to listen acutely to support its strategic aims, announcing that it will be using Twitter and Facebook to predict crime.
Whatever the aim of an organisation, whether to improve its share price, increase membership, raise charitable funds or stop crime, the lesson is that effective listening and interpretation will deliver results.
And of course, in the world of digital, social and online media, visible conversation is reputation.
Here is our 5-step approach to make corporate reputation management really deliver for your organisation.
- Listen acutely: Understand who is saying what either by using Reputation Audit or Reputation Tracker
- Identify what needs to change: By aligning what you hear with your strategic objectives.
- Measure your progress: Set goals for your organisation and track progress towards achieving them.
- Make reputation everyone’s business: All departments – whether operational or communications – need to understand how they influence corporate reputation.
- Be responsive: Constantly assess risks and look out for early warning signals. Be prepared to respond quickly and effectively.
